Yelp for Business is a platform that allows business owners to manage their online presence on Yelp. It enables them to claim their business page, update key information such as address and hours, and engage with customers by responding to reviews. This increased visibility helps attract new customers and improves customer engagement, ultimately boosting foot traffic and revenue.

To claim your business on Yelp for Business, create a Yelp account or log into an existing one. Search for your business on Yelp and select 'Claim This Business.' Follow the verification process, which often involves phone or email confirmation, to prove your ownership or management of the business.

Yelp for Business provides features such as responding to reviews publicly and privately to address customer concerns and show appreciation. Business owners can also post updates and special offers directly on their Yelp page to attract customers and encourage repeat visits.

Basic features of Yelp for Business, like claiming your listing, updating information, and replying to reviews, are free. Paid advertising options are available, offering features such as removing competitor ads and promoting your business in search results, which can enhance visibility and attract more customers.

Managing negative reviews involves acknowledging the customer's experience and responding professionally and promptly. Responding publicly demonstrates your commitment to customer service. Offering to resolve issues offline can also encourage the reviewer to update their feedback.