LEGO® Play is an interactive application that engages users in creative building and play experiences using virtual LEGO bricks. It offers a range of challenges, games, and building instructions suitable for both beginners and experienced builders. Users can explore various themes and environments to boost creativity and problem-solving skills. The app is designed to be intuitive, enabling easy navigation and interaction within the digital LEGO universe.

LEGO® Play is made accessible for a broad age range, providing content for both children and adults. It features age-appropriate challenges and activities so younger users can enjoy simpler tasks, while older users can engage with more complex builds and games. Parental controls are included to ensure a safe and enjoyable experience for children.

While LEGO® Play offers offline activities and building challenges, an internet connection is needed for certain features like downloading new content, updates, and participating in online community events. Basic functions can be used offline, but periodic internet access ensures users receive the latest features and updates.

LEGO® Play features optional in-app purchases that unlock additional content, including exclusive building sets, themes, and special features. The app is free to download and includes many free features; in-app purchases enhance the experience but are optional and not necessary for enjoying the app.

LEGO® Play emphasizes user safety, especially for children, by providing robust parental controls that enable parents to manage screen time, restrict in-app purchases, and monitor activity. The app also follows strict privacy policies to protect user data. Parents are encouraged to review safety settings and discuss online safety practices with their children.