Meta Ads Manager is an all-in-one platform provided by Meta (formerly Facebook) that enables businesses to create, manage, and assess their advertising campaigns across Meta's platforms, including Facebook and Instagram. It offers comprehensive analytics and insights to optimize advertisement performance. Users can target specific audiences, set budgets, and schedule ads through an intuitive interface.

The Meta Ads Manager tool itself is free to access; however, advertising costs depend on the campaigns you run. You determine your own budget based on your spending willingness. There are no hidden charges for using the manager, but expenditure is necessary for ad placements.

Yes, Meta Ads Manager is available as a mobile app for Android and iOS devices. It allows you to manage campaigns remotely, providing the ability to make adjustments, monitor performance, and receive notifications on the go—ideal for marketers managing campaigns away from their computers.

Meta Ads Manager supports various ad formats including image ads, video ads, carousel ads, slideshow ads, dynamic ads, lead ads, and more specialized options. This diverse range enables businesses to customize their advertising strategies to effectively reach their target audiences.

Meta Ads Manager provides powerful analytics tools to evaluate ad performance, including metrics like reach, engagement, conversions, and return on ad spend (ROAS). It offers detailed reporting features to help understand how ads are performing and support data-driven improvements for future campaigns.