WhatsApp Business is a free app designed for small business owners to communicate with customers. Unlike standard WhatsApp, it provides features such as automated messaging, business profiles, and chat labels to organize conversations. It aims to facilitate efficient connection with customers and offers tools tailored to business needs, improving communication and customer service.

Yes, it is possible to use both apps on a single phone, provided each is linked to a different phone number. This setup helps owners manage personal and business communication separately. Ensure your device supports dual SIM functionality if you intend to use both simultaneously.

WhatsApp Business provides features like automated greeting messages, quick replies for common questions, and away messages to notify customers when unavailable. It also offers analytics tools to monitor metrics such as message open rates, enabling businesses to better understand and engage their audiences.

WhatsApp Business shares the same security measures as the regular app, including end-to-end encryption for all messages, ensuring communication privacy between sender and receiver. Nonetheless, businesses should follow best practices for data protection and inform customers about data usage.

The WhatsApp Business app is free to download and use. Costs may arise if businesses opt to use the WhatsApp Business API for large-scale operations, which often involves third-party service providers. These costs depend on the provider and services chosen, so businesses should assess their needs and budget accordingly.