Welcome to ITVX: A Streaming Revolution
Stream all of ITV and so much more only on ITVX – the UK’s freshest streaming service. If you thought you knew ITV Hub, think again. ITVX is bigger, better and fresher than ever, bringing you an incredible library of films that refresh regularly, thousands of iconic British and American box sets, and exclusive series you won’t find anywhere else. Whether you’re into hilarious sitcoms, irreverent game shows, classic dramas, cult classics or event extras, ITVX has it all. It’s all fresh, and it’s all free. Let’s go.
More New Shows for Free Than Anywhere Else
Every week, a wave of fresh content lands on ITVX. No other free streaming service in the UK offers as many new shows at no cost. From the biggest moments in TV that bring us together to the nation’s most-watched live events, ITVX connects you to what matters. You’re in control – tune into what you’re into, whenever you want. Live. On demand. Catch up. It’s all yours to play with.
From ITV Hub to ITVX: A Giant Leap Forward
ITVX replaces ITV Hub, but it’s so much more than a rebrand. This is a complete overhaul of the streaming experience. You’ll discover a constantly updated film catalogue, thousands of box sets spanning British classics and American hits, and exclusive original series. And if you love sport, you can feel like you’re right there in the stands with world-class action streaming live to your screen.
Live TV, Catch-Up, and On-Demand – All in One Place
Whether you want to watch live events as they happen, catch up on last night’s drama, or binge an entire box set, ITVX delivers. The service is designed for your lifestyle – at home or on the go, across multiple screens. And because it’s free, you can explore all of it without spending a penny. That’s the beauty of ITVX: fresh entertainment for everyone.
Go Premium for Even More – Including BritBox and No Ads
If you want to take your streaming to the next level, upgrade to ITVX Premium. For a small monthly fee, you get access to even more fresh shows and films, including the very best of BritBox – the ultimate collection of British TV. And it’s all ad-free* – no interruptions while you watch your favourite content. Whether you’re binging a series or enjoying a film, ITVX Premium gives you an uninterrupted experience across all your devices. *Ad-free applies to our on-demand library only; programmes may contain ITV promotions where contractually required. Live TV still plays with ads.
More Than Just TV: ITV Kerching Shopping Discounts
ITVX goes beyond streaming. With ITV Kerching, powered by Kindred, you can access shopping discounts while you browse. Using Accessibility permissions, the service checks the URL of brand websites and applies available coupon codes – saving you money on your everyday purchases. It’s an added perk that makes ITVX even more valuable.
Why ITVX Is the UK’s Freshest Streaming Service
The answer is simple: more free content, more fresh releases, and more ways to watch. ITVX is the new home for British and American entertainment, live sport, and cult classics. It’s where you share the biggest TV moments and watch the events that connect the nation. The service updates every week, so there’s always something new to discover. And because it’s free, you can dive in without any commitment. If you want an ad-free experience and access to BritBox, Premium is just a click away.
Stream Free, Right Now
ITVX is right here, right now. Stream free. No other UK streaming platform offers so much for nothing. From the latest dramas to live football, from cult comedies to premium box sets, ITVX is your all-in-one destination. So why wait? Start streaming today and experience the freshest entertainment on the block.
Pros
- Complimentary access to an extensive collection of British television programs and films
- Real-time broadcasting of ITV channels
- Intuitive interface that simplifies browsing
- Compatible with Chromecast and similar streaming devices
- Frequently refreshed with new material
Cons
- Commercial interruptions in the free version may be disruptive
- Available exclusively within the United Kingdom
- Intermittent buffering and performance difficulties
- Few choices for downloading content for offline viewing
- Certain well-known programs necessitate a paid subscription
